Swedish women are leaving the workforce

[formosan]

This is not a trend I would expect from a Scandinavian country like Sweden..

Almost all Taiwanese women work.....I thought Sweden was the same and would stay that way.

Sweden has a global reputation for championing gender equality, so why are young women embracing a social media trend that celebrates quitting work?

Vilma Larsson, 25, previously had jobs in a grocery store, a care home and a factory. But she quit work a year ago to become a stay-at-home-girlfriend, and says she's never been happier.

"My life is softer. I am not struggling. I am not very stressed."

Her boyfriend works remotely in finance, and while he spends his days on his laptop, she's at the gym, out for coffee, or cooking. The couple grew up in small towns in central Sweden, but now travel a lot, and are spending the winter in Cyprus.

"Every month he gives me a salary from his money that he made. But if I need more, I'll ask him. Or if I need less, I don't - I just save the rest," explains Ms Larsson.

She shares her lifestyle on Instagram, YouTube and TikTok, where she's amassed 11,000 followers. Some of her posts have had almost 400,000 likes, although she says she's not making an income from her content.

She uses the hashtags "hemmaflickvän" and "hemmafru" (Swedish for stay-at-home girlfriend and housewife) and describes herself as a "soft girl" – an identity that embraces a softer, more feminine way of living rather than focussing on a career.

The soft girl lifestyle has been a microtrend on social media in different parts of the world since the late 2010s. But in Sweden – with five decades of policies designed to promote dual income households behind it – the concept's recent popularity has sparked both surprise and division.

Ungdomsbarometern – Sweden's largest annual survey of young people – first put the national spotlight on Swedes embracing the soft girl trend a year ago, after it became a popular choice when 15 to 24-year-olds were asked to predict trends for 2024.

Another study released by Ungdomsbaromatern this August suggested it was even becoming an aspiration among younger schoolgirls, with 14% of seven to 14-year-olds identifying as soft girls.
https://www.msn.com/en-us/money/careers/why-swedish-women-are-quitting-work/ar-AA1vhYcI

[Odinson]

Fashie.

Will you be my sugamama?


I´ll massage your shoulders and feet 24/7.

[Brent]

Fashie.

Will you be my sugamama?


I´ll massage your shoulders and feet 24/7.

Is this happening in Finland too.

[caskur]

I think she should have a part time job at least.

It sounds like she gets paid by the boyfriend which is clever.

She should try and bank most of the money and the last thing she should do is get pregnant.

She might just be having a break and might change her mind in a year or two.

[Shen Li]

This is not a trend I would expect from a Scandinavian country like Sweden..

Almost all Taiwanese women work.....I thought Sweden was the same and would stay that way.

Sweden has a global reputation for championing gender equality, so why are young women embracing a social media trend that celebrates quitting work?

Vilma Larsson, 25, previously had jobs in a grocery store, a care home and a factory. But she quit work a year ago to become a stay-at-home-girlfriend, and says she's never been happier.

"My life is softer. I am not struggling. I am not very stressed."

Her boyfriend works remotely in finance, and while he spends his days on his laptop, she's at the gym, out for coffee, or cooking. The couple grew up in small towns in central Sweden, but now travel a lot, and are spending the winter in Cyprus.

"Every month he gives me a salary from his money that he made. But if I need more, I'll ask him. Or if I need less, I don't - I just save the rest," explains Ms Larsson.

She shares her lifestyle on Instagram, YouTube and TikTok, where she's amassed 11,000 followers. Some of her posts have had almost 400,000 likes, although she says she's not making an income from her content.

She uses the hashtags "hemmaflickvän" and "hemmafru" (Swedish for stay-at-home girlfriend and housewife) and describes herself as a "soft girl" – an identity that embraces a softer, more feminine way of living rather than focussing on a career.

The soft girl lifestyle has been a microtrend on social media in different parts of the world since the late 2010s. But in Sweden – with five decades of policies designed to promote dual income households behind it – the concept's recent popularity has sparked both surprise and division.

Ungdomsbarometern – Sweden's largest annual survey of young people – first put the national spotlight on Swedes embracing the soft girl trend a year ago, after it became a popular choice when 15 to 24-year-olds were asked to predict trends for 2024.

Another study released by Ungdomsbaromatern this August suggested it was even becoming an aspiration among younger schoolgirls, with 14% of seven to 14-year-olds identifying as soft girls.
https://www.msn.com/en-us/money/careers/why-swedish-women-are-quitting-work/ar-AA1vhYcI

She had unfulfilling, unskilled labour positions. Of course she doesn't like working.

[Odinson]

She will get bored and she will nag you all the time.

Nothing better to do than hound you and notice every "wrong thing" you do.